BIHM401 International Hospitality Revenue Management
As competition increases, the role and application of revenue management in contemporary international hotel operations is increasing in significance. This subject provides knowledge of the economic principles involved in revenue management, the application of demand forecasting techniques and the concept of dynamic value based pricing, enabling students to evaluate the applications of revenue management in the international hospitality industry.
BIHM402 Managing International Guests Expectations
This subject provides an understanding of new consumer behaviour models and the social, cultural, ethical, and technological influences that form the service and product expectations of international guests. This knowledge will enable students to identify and evaluate changes and trends in guest expectations in the context of international hotels. The relationship to developing products and services offered will also be explored.
BIHM403 Corporate Social Responsibility and Community Engagement
This subject encourages students to evaluate the principles of corporate social responsibility, corporate citizenship and corporate governance, in the context of the international hospitality industry. Contemporary trends will be examined and students will be encouraged to critically challenge current business practice and norms. The importance and impact of community engagement by hospitality businesses will be demonstrated through the development of a community engagement plan.
BIHM404 Managing International Business Strategy
Effective contribution to a strategic planning process is an essential skill for modern managers. This subject provides students with a theoretical and practical understanding of how to approach strategic planning in the context of the international hospitality industry. Embedded within the subject is participation in the Hotel Operations and Simulations Tactics (HOST) simulation. Using real data students will analyse and evaluate strategic options available to them and prepare a strategic plan for a hotel operation.
BIHM405 International Hotel Brand Management
The role of branding and the nature of brand identity in the context of the international hotel market place will be analysed in this subject. Topics of study include critical analysis of the concept and nature of branding, the relevance of branding products and services, brand value, and investigation of how branding influences customer perception and loyalty.
BIHM411 Industry Placement 4
Industry Placement 4 provides students with a final opportunity to gain relevant industry experience, develop professional networks and enhance skills before commencing their careers. At this stage many students have a clear focus on their future career paths and can use this placement to develop professional knowledge and skills in a field of their choice.
BIHM406 International Wine
As an elective, this subject provides the opportunity to develop knowledge of the nature of international wine markets by region of origin, types of wines produced and domestic and export consumption patterns. Tasting classes in the wine appreciation laboratory will give students the confidence to make recommendations for the inclusion of selected international wines on wine lists, make appropriate recommendations to customers, and apply their experience to creatively pair food and wine.
BIHM407 International Hotel Research Project
This elective provides the opportunity for students to identify, research, plan and manage a work based research project for the benefit of a host organisation. Through this experience students will develop and enhance their leadership skills as hospitality professionals, and demonstrate their ability to deal with the challenges presented when working in a complex hotel or hospitality environment.
BIHM408 Research Methods for Managers
Study of this elective provides the opportunity to develop an understanding of the main concepts, principles and techniques encountered in business research. Attention will be given to the knowledge and skills required for the appropriate selection/collection/organisation, presentation and analysis (incorporating ICT techniques) of a range of data, how to convert data into appropriate management information and the effective communication of research findings.
The importance and role of entrepreneurship and innovation as drivers of success in a dynamic, rapidly evolving hospitality industry will be examined in this elective. Topics will include developing a critical understanding of the nature of enterprise entrepreneurship and innovation, the concept of entrepreneurial competence and skills that make a successful entrepreneur, and the process of innovation and entrepreneurial activity.
This elective will enable students to develop an understanding and a historical perspective of the principles of gastronomy together with an appreciation of how such principles can be applied to contemporary cuisines. The exploration of food and wines from various regional and international cuisines’, together with sensory evaluation of wines and foods will provide students with the knowledge and skills to plan and analyse a gastronomic meal experience.
BIHM412 Management of Functions and Events
Functions and events play an important role within the international hospitality sector and this elective examines the critical aspects of their management and their importance as a source of revenue. Study includes examination of the impact of function and events on the management of international hotel operations and evaluation of legal aspects and risk management. By attending an event, students will apply learning to critically analyse how facilities, human resources and services are managed.
BIHM413 Managing Hospitality Technology
This elective explores the application of technology solutions in hospitality businesses and the potential impact on profitability and competitive advantage. Topics include investigation of the fundamental concepts and major components of Information Systems and Computer Networks, their purpose in supporting different functions in hospitality organisations and the fundamentals of IT security, maintenance and contingency planning.
BIHM414 Art, Design and Theatre in International Hotels
Key principles and the importance of art, design and theatre in the development and management of hotels and hospitality will be examined in this elective. Study includes the role of art and design in communicating industry values to the modern customer, the importance of design in a cultural context for the international traveller and the role of theatre in creating unique guest experiences.
BIHM415 Hospitality and Tourism Industry International Development
This elective examines the political, socio-economic, environmental and ethical issues that govern the development of the international hospitality industry. Topics studied will include the contribution of hospitality and tourism to the global economy, the evaluation of the role of tourism and hospitality in developing countries (including the social and cultural implications), and key environmental and ethical considerations when developing future hospitality and tourism products and services.
BIHM416 International Human Resource Management (HRM)
Contemporary issues faced by individual hotel and corporate human resource managers within the international hotel industry will be explored in this elective. Students will be given opportunity to evaluate current and developing human resource models and practices, identifying key factors that influence HRM in an international context. Particular attention will be paid to expatriate management and cultural and ethical issues pertaining to International HRM.